Formula 1 team owner McLaren has dampened down a report that Apple has made a buyout or investment approach for the supercar maker.
The Financial Times reported that talks had started several months ago.
But a McLaren spokesman said: "We can confirm that McLaren is not in discussion with Apple in respect of any potential investment."
However, the firm "regularly" has "confidential conversations with a wide range of parties", he added.
The Financial Times reported that a potential deal would see Apple pay up to £1.